Marriott and Southwest Airlines win Program of the Year

Marriott and Southwest Airlines win Program of the Year

Last month, the Freddie Awards (“the most prestigious member-generated awards in the travel loyalty industry” – awarded Marriott and Southwest Airlines for Program of the Year under the North American Hotel Operators and Airline in the Americas categories.

Millions of business traveler voters elected Southwest’s Rapid Rewards program as the best for the fourth consecutive year, and it also received top honors for Best Customer Service and Best Redemption Ability. Even though Rapid Rewards uses a revenue-based model for awarding points, what differentiates this from all the legacy-carriers’ programs is the ease and flexibility for flight changes and cancelations.

On the hotel side, Marriott’s Bonvoy loyalty program won Program of the Year in North America for the twelfth consecutive year. It also won the Best Redemption Ability award due to the vast number of properties in its network and airline transfer partners.

Awards for airlines in the Americas:

  • Program of the Year — Southwest Airlines – Rapid Rewards
  • Best Elite Program — American Airlines – AAdvantage
  • Best Customer Service — Southwest Airlines – Rapid Rewards
  • Best Redemption Ability — Southwest Airlines – Rapid Rewards

Awards for North American hotel operators:

  • Program of the Year — Marriott Hotels – Marriott Bonvoy
  • Best Elite Program — Hyatt Hotels – World of Hyatt
  • Best Customer Service — Caesar’s Entertainment – Caesars Rewards
  • Best Redemption Ability — Marriott Hotels – Marriott Bonvoy

Check for the full global list.

Sources:, “2019 Annual Freddie Awards (29th) Results.” April 25th, 2019, “Marriott and Southwest Airlines Top Annual Loyalty Awards,” by Grant Martin. Apr 26, 2019