Azamara rolls out rebranding, and our advisors talk about one of their ships

Azamara rolls out rebranding, and our advisors talk about one of their ships

Azamara is rolling out a massive expansion of its land-based product, and an extensive rebranding that emphasizes the company’s focus on destination immersion.

Larry Pimentel, Azamara’s CEO, says that the expansion is an evolution of Azamara’s “Destination Immersion” brand concept. “Originally, it was about longer stays, more overnights and night touring… We came to the conclusion that the reason people cruise is the land. And when you think about it and you ask anybody about going on a ship, they will also tell you where they’re going” he adds.

With the expansion, Azamara now offers a total of over 1,700 land program offerings. The company is collaborating with a number of luxury travel providers on the project, including Cox & Kings, Micato, PerryGolf, Aloschi Bros, COLTUR Peru and Furlong Incoming. The company is launching three main programs:

  • AzAmazing Journeys which will take groups of 12 to 18 guests, along with expert guides, on three to six day itineraries (with journeys that may be longer than that), AzAmazing Moments and accommodations ranging from “the best in boutique hotels all the way to glamping”
  • Land Journeys which will offer a wider range of group sizes and tour a number of cities on three- to six-night itineraries. “It’s exactly the same thing except it gets into a more modest four-star hotel, so that we’ve got different levels for different guests who happen to be on the ships,” says Pimentel
  • Stay Local which will offer an in-depth exploration of a single city over a two- to three-night stay

New cities in which the local stays will be available go from Amsterdam and Auckland to Santiago and San Juan, Puerto Rico.

Meanwhile, two of our advisors attended the Azamara Quest ship tour when it was in Seattle for a 2-night port overnight, and gave us insights about the ship renovations and more:

“We were able to tour a Club World Owner’s Suite, with 603sf, with a large sitting room, bedroom and an enormous bathroom with a soaking tub, and a good size balcony, and a Club Ocean Suite, with 478sf, which was spacious and had a smaller bathroom (with the same soaking tub, though).

Although we have not seen other accommodations, the Quest ship also includes the Club Continent Suite, (266sf) the smallest suite category, two Club Spa Suites (414sf) that have their own private hallway right next to the Spa, Club Verandas and regular Verandas (175sf with balcony), Ocean View (143sf with picture window), and Interior (26 cabins without windows).

This ship offers a main dining room (very spacious and contemporary black and gray décor), shops, bars, a theater, a pool, dining venues (an Italian and a Steak House), the Windows Café (buffet), a library, a spa and an observation lounge called The Living Room.

The food was really good. The service was excellent and every crew member we encountered on board was smiling and very friendly.

Azamara has three ships: Quest, Journey and Pursuit. The cabins look comfortable; however, the non-suite ones are very small. For itineraries where travelers spend most time out of the ship, that may not be an issue but, for more space, booking a room in a suite category will be their best option.”

Ready to cruise?

(425) 354-6937 | (425) 354-6962

Source:, “Azamara Rebrands amid Massive Land Expansion” by Adam Leposa. Jun 18, 2019