Peru is not only the home of one of the most renowned World Wonders, the famous Inca Citadel of Machu Picchu, visited annually by hundreds of thousands of national and international voyagers. With a fantastic historic and cultural legacy, the Andean country seeks to reaffirm its condition as one of the most outstanding destinations for tourism and culture in Latin America and the world, focusing also on the varied and remarkable cultural icons found on other parts of the country.
With this in mind, the Peruvian authorities recently decided to showcase the archaeological treasures of the Moche Route in northern Peru, at the ANATO Tourism Fair, organized each year by the Colombian Association of Travel and Tourism Agencies and becoming rapidly one of the most important in the South American region. More than 30.000 visitors, between travel professionals and public visited the Fair, where Peru featured on its stand, a fantastic exhibit of 20 ceramic replicas of the Larco Museum collection. The Peruvian agency for the promotion of exports and tourism, PromPeru, brought the ancient collection, in a move to promote the interest of the travel industry to incorporate new areas of visitation to the already busy “meccas” for tourists visiting Peru. According to PromPeru sources, the purpose was to “diversify” the portfolio of tourism destinations within Peru.
The exhibit was admired by the Fair’s professional participants and public and received an ample media coverage, when most of Colombia’s TV stations and newspapers visited the Peruvian stand and highlighted the Peruvian exhibit, contributing to promote the public’s interest on the mysterious and fascinating cultural destinations of northern Peru.
Meanwhile, regional authorities of the northern Lambayeque region in Peru informed that their six most important museums in the area had attracted some 55.000 foreign and domestic visitors in January and February of 2012, an increase of five percent over the same period of last year. The most visited site was the Royal Tombs of Sipan Museum with 28.000 visitors, followed by the Bruning Archaeological Museun; the Sican National Museum and the Tacume, Chotuna-Chornancap and Huaca Rajada-Sipan site museums. All of them feature outstanding artifacts belonging to the increasingly better known Pre-Columbian cultures of northern Peru.
To round up a campaign to promote the cultural values of Peru, an arts and crafts Fair from artisans of the eastern Amazon jungles of Peru was organized and staged at the Kennedy Park at the busy Miraflores district, in Peru’s bustling capital city of Lima; where native craftsmen and women displayed original handmade goods made by artisans from Huanuco, Loreto, Ucayali, Apurimac, Madre de Dios and several other locations of Peru’s huge Amazonian region. A passing foreign tourist, fascinated by the artisanal fair, commented that the market was “absolutely fabulous, the people are beautiful and everything is so colorful, there sure is a lot of talent here”.
The objects in display included handbags, necklaces, hats and a host of accessories, decoration figures and utensils which demonstrate the creativeness of the men and women who inhabit the remote jungles of Peru’s Amazon region. One artisan from the native community of Pampamichi, Junin, showed a wooden lizard, which, according to her account, had been carved by youngsters in the village, to enable them to afford the continuation of their studies. Thus, many aspects of Peru’s rich culture were displayed and highlighted at different venues and occasions during the first two months of this year.